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Insights

Plain thinking on growing small.

Notes from a team that does this every day. Strategy, AI visibility and the unglamorous things that actually move a small business.

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Insights
The issue

Read by what you need.

01

How small businesses get found in AI search in 2026

Buyers ask ChatGPT and Perplexity for recommendations before they search Google. Here is how to make sure they name you. AI visibility, June 2026
02

A team or a freelancer? An honest comparison

A freelancer is cheap and personal, but has a ceiling. Here is where that ceiling is, and when a team is the better value. Strategy, June 2026
03

What a small business should pay for marketing in 2026

Prices vary wildly. A simple map of the options, what should be included, and the questions worth asking. Pricing, June 2026

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